The ‘About Me’ section and other areas which display your previous sales and listings are sometimes the places of your realtor profiles online, going through which the potential sellers or buyers decide whether they will hire you or not.
Keeping this reality in mind, your realtor agent profile must be designed with consideration and care. As you are marketing yourself, you should showcase your best effort to get the chance to connect with potential customers.
There are so many websites that let the realtors create their real estate agent profiles, out of which Zillow and Realtor.com appear to be the best. However, you should understand how you can craft your profile and make it client-friendly. Updated profiles get more attention from the promising clients. So, how will you update your Realtor.com and Zillow profiles? At first, go through your profile pages and ask yourself some questions:
Let us discuss the steps to help you understand how you will update your Realtor.com and Zillow profiles:
Choose the right image
Check out online other real estate agents’ profile image and try to pick the highest quality photograph of yours. You don’t require updating your picture in every six months, but at least keep an image which can define your personality and looks.
Don’t put any logo as your profile image. Rather get a professional click and keep a smiling faced photograph as your displaying image.
Check your education credentials
Again, you should view other realtors’ profile online and think carefully what you have missed out. Don’t put any abbreviations beside your name as all clients won’t understand them. Hence, education is crucial but do not abbreviate. It’s better if you spell your education out. For instance, you can use the phrase like ‘an Accredited Buyers’ Representative of which will be more relevant than ABR.
If you still don’t find it relevant and want to give details, link the pages which will tell about your education and designation.
Define your Unique Selling Proposition
Your USPs will help you in marketing yourself. Remember that you are competing thousands of real estate agents in the market. So, make sure to keep some extraordinary points to hire you in front of your consumers. Tell them how you are different from others and why they should hire you.
Observe the agent-speak terms
Don’t give any hardcore commitments to your clients or any false promises that you can’t fulfill. Being a marketing professional, you know your limit. So, watch every word or term you include in your profile.
Avoid hard selling
Your realtor profile will speak about you. Albeit you are using it for marketing yourself, it shouldn’t showcase hardcore advertisement. Update your profile the best-possible way to impress your clients more.